Last updated: 30 October 2026. We update this page every 2-3 days until Cyber Monday: we remove expired deals and add new ones.
Black Friday is the best time of the year to buy running shoes, but only if you know what you need. A 50% discount on the wrong shoe for your training is still the wrong shoe. That is why we did not make the usual list of crossed-out prices: we sorted the deals by use, just like we do every day in our stores when someone asks for advice.
The deals on this page are already live in our online shop. More will arrive as 27 November gets closer: bookmark the page and check back, or find every discounted product in our Black Friday section.
Contents
- When is Black Friday 2026
- The best deals at a glance
- Road running shoes on sale
- Trail running shoes on sale
- Waterproof shoes for winter
- How to tell if a deal is really worth it
- Frequently asked questions
When is Black Friday 2026
Black Friday 2026 falls on Friday 27 November, Cyber Monday on Monday 30 November. The deals do not wait for that date, though: many prices start dropping in October, and the most common sizes of the most popular models often sell out before the Black Friday weekend. If you already have the right shoe in mind and the price is good, there is no reason to wait.
The best deals at a glance
The most interesting offers this week, one per category.
| Category | Model | Price | Discount |
|---|---|---|---|
| Road, everyday | Asics Novablast 5 (men and women) | €94 instead of €150 | -37% |
| Road, easy and long runs | Saucony Triumph 23 (men and women) | €94 instead of €190 | -51% |
| Road, tempo | Saucony Endorphin Trainer (men and women) | from €104 instead of €220 | up to -53% |
| Road, racing | Saucony Endorphin Pro 5 (men and women) | €154 instead of €270 | -43% |
| Trail, everyday | La Sportiva Prodigio (men and women) | €85 instead of €160 | -47% |
| Trail, ultra | Altra Olympus 6 men | €112 instead of €190 | -41% |
| Trail, racing | Hoka Tecton X 3 men | €158 instead of €250 | -37% |
Road running shoes on sale
On the road, the right question is not “which is the best shoe” but “for which session”. Anyone running three or four times a week usually rotates at least two shoes: one for easy miles, one for faster work. Black Friday is the right moment to complete your rotation.
For everyday training
This is the shoe you use most, so it is the one worth investing in. Look for cushioning, comfort and a feel that does not tire you out after 10 kilometres.
Asics Novablast 5, €94 instead of €150 (-37%). The most versatile daily trainer on this list: soft but with a lively toe-off, it handles easy runs and some changes of pace. For anyone who wants one shoe that does almost everything. Men’s version · Women’s version
Asics Gel Cumulus 28, €95 men and €94 women instead of €150 (-37%). The new model, already discounted: a comfortable, no-surprises neutral shoe, perfect for those who run three or four times a week at an easy pace. Men’s version · Women’s version
Karhu Fusion 4.5, €95 men (-42%) and €82 women (-50%) instead of €165. A neutral shoe with a stable, guided ride, for those who want some support through the stride without a true stability shoe. The Finnish brand is less known in Europe, and this price makes it a great chance to try it. Men’s version · Women’s version
Hoka Arahi 8, €99 men (-38%) and €97 women (-39%) instead of €160. If you need a stable shoe but do not want to give up lightness, this is our first choice on sale. Men’s version · Women’s version
Asics Gel Kayano 32 women, €119 instead of €200 (-41%). The stability shoe par excellence, heavily cushioned: for overpronators who log a lot of kilometres. See the product
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Novablast 5 men
Original price was: 150,00€.90,00€Current price is: 90,00€. VAT included -
Novablast 5 women
Original price was: 150,00€.90,00€Current price is: 90,00€. VAT included -
Gel Cumulus 28 men
Original price was: 150,00€.90,00€Current price is: 90,00€. VAT included -
Gel Cumulus 28 women
Original price was: 150,00€.90,00€Current price is: 90,00€. VAT included -
Fusion 4.5 men
Original price was: 165,00€.95,00€Current price is: 95,00€. VAT included -
Arahi 8 men
Original price was: 160,00€.80,00€Current price is: 80,00€. VAT included -
Arahi 8 women
Original price was: 160,00€.80,00€Current price is: 80,00€. VAT included -
Gel Kayano 32 women
Original price was: 200,00€.100,00€Current price is: 100,00€. VAT included
For easy and long runs
When the pace drops and the hours go up, you need protection. These are the most cushioned shoes on sale, made for the Sunday long run and for recovery days.
Saucony Triumph 23, €94 instead of €190 (-51%), men and women. Maximum neutral cushioning at less than half price. The Triumph 24 is out, and that is exactly why the 23 drops this much: for slow long runs it is still one of the most comfortable shoes in our stores. Men’s version · Women’s version
Saucony Hurricane 25, €105 men (-42%) and €95 women (-47%) instead of €180. The stability version of Saucony’s max cushioning. For runners who need support, especially when fatigue sets in. Men’s version · Women’s version
Altra Torin 8 men, €92 instead of €160 (-43%). Zero drop and a wide toe box, typical Altra. For wide feet or a more natural footstrike. If you have never run in zero drop, start with short runs. See the product
adidas Adistar BYD men, €95 instead of €190 (-50%). Lots of midsole, comfortable and protective: an easy long-run shoe at half price. See the product
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Triumph 23 men
Original price was: 190,00€.94,00€Current price is: 94,00€. VAT included -
Triumph 23 women
Original price was: 190,00€.94,00€Current price is: 94,00€. VAT included -
Hurricane 25 men
Original price was: 180,00€.90,00€Current price is: 90,00€. VAT included -
Hurricane 25 women
Original price was: 180,00€.90,00€Current price is: 90,00€. VAT included -
Torin 8 men
Original price was: 160,00€.80,00€Current price is: 80,00€. VAT included -
Adistar Byd men
Original price was: 190,00€.95,00€Current price is: 95,00€. VAT included
For tempo and quality sessions
Intervals, progressions, fast mid-distance runs. Here you need a shoe that is more responsive and lighter than a daily trainer, but sturdier than a racer.
Saucony Endorphin Trainer, €110 men (-50%) and €104 women (-53%) instead of €220. The biggest discount in the category. For tempo work and long runs at marathon pace. Men’s version · Women’s version
Asics Sonicblast, €105 men and €104 women instead of €190 (-45%). A fast and very cushioned shoe, for those who want to push without giving up protection. Men’s version · Women’s version
Brooks Hyperion Max 3, €107 men (-44%) and €102 women (-46%) instead of €190. Light and responsive, it works for both intervals and tempo runs. Men’s version · Women’s version
adidas Adizero Boston 12, €79 instead of €160 (-51%), men and women. The best value for money on this list for fast sessions. Under 80 euros, it is hard to ask for more. Men’s version · Women’s version
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Endorphin Trainer men
Original price was: 220,00€.110,00€Current price is: 110,00€. VAT included -
Endorphin Trainer women
Original price was: 220,00€.104,00€Current price is: 104,00€. VAT included -
Sonicblast men
Original price was: 190,00€.95,00€Current price is: 95,00€. VAT included -
Sonicblast women
Original price was: 190,00€.95,00€Current price is: 95,00€. VAT included -
Hyperion Max 3 men
Original price was: 190,00€.95,00€Current price is: 95,00€. VAT included -
Hyperion Max 3 women
Original price was: 190,00€.95,00€Current price is: 95,00€. VAT included -
Adizero Boston 12 men
Original price was: 160,00€.79,00€Current price is: 79,00€. VAT included -
Adizero Boston 12 women
Original price was: 160,00€.79,00€Current price is: 79,00€. VAT included
For racing
Carbon-plated shoes are expensive, and Black Friday is when it makes sense to buy them. One tip: if your goal race is in spring, buy them now and use them in a couple of specific sessions before race day, no more.
Saucony Endorphin Pro 5, €154 instead of €270 (-43%), men and women. The news of this update: it is the current model, not a previous version, and it is rare to see it this discounted. Carbon plate and plenty of protection, for half marathons and marathons. Men’s version · Women’s version
Saucony Endorphin Elite 2, €153 instead of €300 (-49%). Saucony’s top of the range at half price. For half marathons and marathons, for those who want the very best. See the product
Saucony Endorphin Pro 4 women, €123 instead of €250 (-51%). The previous version of the Pro 5, a little more protective than the Elite: great also for marathoners finishing beyond three and a half hours. See the product
On Cloudboom Strike men, €175 instead of €280 (-38%). The Strike 2 is out, and the first version drops by more than 100 euros. See the product
Brooks Hyperion Elite 5, €185 instead of €275 (-33%). Brooks’ racing shoe, for those who prefer a more stable feel than the most extreme racers. See the product
In short: the Novablast for the kilometres, the Triumph for the hours, the Boston for the pace, the Endorphin Pro 5 for race day.
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Endorphin Pro 5 men
Price range: 154,00€ through 189,00€ VAT included -
Endorphin Pro 5 women
Price range: 154,00€ through 189,00€ VAT included -
Endorphin Elite 2
Original price was: 300,00€.153,00€Current price is: 153,00€. VAT included -
Endorphin Pro 4 women
Original price was: 250,00€.123,00€Current price is: 123,00€. VAT included -
Cloudboom Strike men
Original price was: 280,00€.175,00€Current price is: 175,00€. VAT included -
Hyperion Elite 5
Original price was: 275,00€.185,00€Current price is: 185,00€. VAT included
Trail running shoes on sale
On the trail, the choice depends above all on terrain and distance. A shoe that is perfect on runnable hill paths can be a disaster on a Dolomite scree field, and vice versa.
For everyday trail training
La Sportiva Prodigio, €85 instead of €160 (-47%), men and women. Cushioned and comfortable, for medium and long runs on not too technical trails. The biggest discount among the trail shoes. Men’s version · Women’s version
Salomon Genesis, €88 men (-41%) and €87 women (-42%) instead of €150. An all-round trail shoe, protective and with good grip. For anyone who wants one shoe for almost every trail. Men’s version · Women’s version
Saucony Peregrine 16, €92 men (-43%) and €94 women (-41%) instead of €160. Tough, with an outsole that bites well on mud and loose ground: one of the most reliable trail shoes for those who run a lot on mixed terrain. Men’s version · Women’s version
Hoka Torrent 4 men, €91 instead of €140 (-35%). Light and close to the ground, for those who love running fast on runnable trails. See the product
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Prodigio women
Original price was: 160,00€.80,00€Current price is: 80,00€. VAT included -
Genesis men
Original price was: 150,00€.75,00€Current price is: 75,00€. VAT included -
Genesis women
Original price was: 150,00€.75,00€Current price is: 75,00€. VAT included -
Peregrine 16 men
Price range: 92,00€ through 112,00€ VAT included -
Peregrine 16 women
Price range: 94,00€ through 112,00€ VAT included -
Torrent 4 men
Original price was: 140,00€.91,00€Current price is: 91,00€. VAT included
For long distances, ultras and racing
Altra Olympus 6 men, €112 instead of €190 (-41%). Maximum cushioning, zero drop and a wide toe box: your foot has room even when it swells after many hours. See the product
Hoka Tecton X 3 men, €158 instead of €250 (-37%). Hoka’s carbon-plated trail racer: for those who want to go fast on runnable trails and in races up to ultra distance. See the product
Salomon S/LAB Ultra Glide 1.5, €158 instead of €250 (-37%). S/LAB is Salomon’s racing line: for those preparing an ultra or a long race who want a cushioned but not heavy shoe. See the product
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Olympus 6 men
Original price was: 190,00€.95,00€Current price is: 95,00€. VAT included -
Tecton X 3 men
Original price was: 250,00€.125,00€Current price is: 125,00€. VAT included -
S/LAB Ultra Glide 1.5
Original price was: 250,00€.137,00€Current price is: 137,00€. VAT included
For runners who mix road and trail
If you leave home on tarmac and two kilometres later you are on gravel or a river path, you need a hybrid shoe.
Asics Novablast 5 TR men, €88 instead of €150 (-41%). The Novablast with a more aggressive outsole: same soft feel, more grip on dirt. See the product
In short: the Prodigio for everyday trails, the Olympus for the hours, the Tecton X 3 for racing, the Novablast TR for those who will not choose between road and dirt.
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Novablast 5 TR men
Original price was: 150,00€.88,00€Current price is: 88,00€. VAT included
Waterproof shoes for winter
Black Friday arrives just as the rain and mud do. If you run all winter, a Gore-Tex shoe saves your wettest runs. Remember that a waterproof shoe keeps water out, but if water gets in over the ankle it struggles to get out: for stream crossings and deep puddles, a regular shoe that drains is better.
- Saucony Triumph 23 GTX, €104 men (-50%) and €102 women (-51%) instead of €210: maximum cushioning for wet tarmac. Men’s version · Women’s version
- Saucony Ride TR2 GTX men, €102 instead of €175 (-42%): a waterproof road-to-trail hybrid. See the product
- Salomon Genesis GTX, €103 instead of €170 (-39%), men and women: an all-round trail shoe for winter. Men’s version · Women’s version
- Hoka Speedgoat 6 GTX men, €114 instead of €180 (-37%): the Speedgoat for mud and snow. See the product
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Triumph 23 GTX men
Original price was: 210,00€.104,00€Current price is: 104,00€. VAT included -
Triumph 23 GTX women
Original price was: 210,00€.102,00€Current price is: 102,00€. VAT included -
Ride TR2 GTX men
Original price was: 175,00€.102,00€Current price is: 102,00€. VAT included -
Genesis GTX men
Original price was: 170,00€.85,00€Current price is: 85,00€. VAT included -
Genesis GTX women
Original price was: 170,00€.85,00€Current price is: 85,00€. VAT included -
Speedgoat 6 GTX men
Original price was: 180,00€.114,00€Current price is: 114,00€. VAT included
How to tell if a deal is really worth it
Four things we check before recommending a discount:
- The model is the right one for you. Use first, price second. If you do not know where to start, our Shoe Finder guides you in a few questions, or read our guide on how to choose running shoes.
- New model or previous version. Many of the best deals are the previous version of a shoe that has just been updated. The differences are often small and the discount is big: it is the smartest way to save.
- Your size is available. The middle sizes sell out first. If you find yours, do not wait for Friday.
- Stocking up pays off. If a shoe works for you, buying a second discounted pair now means having it ready when the first one reaches the end of its life (usually between 600 and 800 km).
Frequently asked questions
When is Black Friday 2026?
Friday 27 November 2026. Cyber Monday is Monday 30 November. The deals on this page are already live and we update them every 2-3 days until Cyber Monday.
Do the deals also apply in store?
The prices on this page are those of the online shop. In store the price may differ: if you want to try the shoe before buying, call us or visit us in San Vendemiano or Pordenone, in north-east Italy.
How much is shipping and can I return my order?
Shipping costs depend on the destination country: to Germany, Austria, France and Spain, for example, it costs €10 and is free above €100, with delivery in 2-4 days from dispatch. You have 14 days to change your mind. All the details are on our Shipping and returns page.
Is it worth buying racing shoes on Black Friday?
Yes, it is one of the best moments. Carbon-plated shoes have the highest list prices, so the discount in absolute terms is the biggest. If your race is in spring, you have plenty of time to try them in training.
I do not know which size to buy online, what should I do?
Every brand fits differently. If in doubt, write to us on WhatsApp or call us on +39 0438 430796: we will tell you how the model fits compared with the one you use now.
See you in store and online
Deals change from day to day and sizes go fast. Sign up for our newsletter to receive new deals as soon as we publish them (plus a 5% discount on your next purchase), or visit our stores in San Vendemiano and Pordenone: shoes are easier to choose when you try them on.
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