craft

Craft

Swedish brand Craft is a functional sportswear manufacturer. The company is based in Borås, an old and traditional city of the textile industry in southern Sweden. Founder Anders Bengtsson’s initial concept in 1973 was to develop underwear, which pushes moisture away from the skin during physical activity. The craft began with technical baselayers and soon developed the three-layer principle with a second layer of insulation and moisture management and an outer shell for protection. Today, the company offers equipment for all types of sports with a 3-layer focus on running, triathlon, biking and cross-country skiing.