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Sidas

The French company Sidas was founded in 1975 by three ski instructors looking for ways to make skiers’ feet more comfortable. The brand’s founders decided to make insoles moulded to the shape of each individual foot to provide a better feel and reduce discomfort inside ski boots. The venture was a success and so began the company’s long history. Sidas then began to grow rapidly, providing comfort solutions not only for skiing but also for other sports such as cycling, running and outdoor activities, as well as for everyday use.